Dental Talent – 3 Ways Social Media Marketing Benefits Dental Recruitment
In a digitally-oriented landscape where social media reigns supreme in both personal and professional settings, different industries need to keep up with the internet-driven market by building a strong presence online. It’s a cornerstone for businesses and tech giants, but even sectors like dentistry need to join a social circle.
Beyond attracting potential patients in your area, using social media can also do wonders for boosting your dental recruitment process. After all, job seekers rely on the internet to hunt for the best opportunities in town, that’s why the list below should shed light on the impact of social media on your recruitment advertising strategy:
Benefit #1: Put Your Job Offer/Search on the Digital Map
One of the biggest hurdles when it comes to dental recruitment is finding a massive market where you can find the ideal candidate. Relying on recruitment platforms alone will cut you off from a world of possibilities, especially since social media is quickly becoming one of the best job hunting channels today.
By tapping into potential top talents on social media, you can boost your job visibility by a significant margin. With over 2.19 billion active users on Facebook alone, signing up and sharing your recruitment campaigns should increase your chances of attracting qualified applicants.
Not to mention, the best candidates are often found on social media thanks to their tech-savviness, which means you can tap into better-performing talents
Benefit #2: Reduce Cost of Hire
Recruitment is one of the biggest financial challenges in a dental practice, especially since it can eat up time, money, and other resources. Recruiting on social media, on the other hand, proves to be significantly cheaper since you can reap higher value job-seekers all within a few clicks.
Opting for classified ads in traditional job boards can cost hundreds of pounds already, but a simple job ad on Facebook can triple the visibility you can get without burning holes in your wallet in the process.
Benefit #3: Hyper-Target Vacancies and Specialisations
One of the best things about social media platforms like Facebook is their sophisticated advertising method, which allows dental recruiters to laser-target specific demographics when searching for specialisations. This allows you to reach your target audience, which can speed up the recruitment process since it means engaging with high-intent applicants from the get-go.
The Bottom Line: Building Your Dental Practice and Winning Patients Using Social Media
Social media has become a powerful tool that can connect different industries and networks in more ways than one. When it comes to dental recruitment, it offers a golden opportunity to fast-track the recruitment process, tap into a more focused group, and have access to higher-qualified candidates.
Why Choose Dental Talent to Enhance Your Recruitment Strategy?
If you’re looking for dental hygienist opportunities in the UK, browse our jobs at Dental Talent today! We’re a dental recruitment advertising platform for dentists that offers unique opportunities for employers and job seekers alike in the UK dental industry. Catering to a mix of different talents in the field, from practice manager jobs to associate dentist jobs, get in touch with us today to see how we can help you land the dental job of your dreams.