Dental Talent Tips – How to write an effective job advert
Writing a job advert to hire dentists, nurses, hygienists and dental practice team members might seem like a fairly simple exercise. You know the type of person you are looking for and you know what the job is but how do you effectively put the two together in a great job advert to attract the best person? Before you start to write your job advert it’s worth thinking objectively about the different aspects of the position and your practice –
The title of your advert shouldn’t just reflect what you think (and know) the job is, but what a good potential candidate is actually looking for when searching for a new job. It needs to be accurate to the job itself and specific about the role without using specialised industry terms. A job title that only makes sense within your practice, or which uses unfamiliar acronyms, can be an instant turn-off for someone who’s browsing a long list of potential positions.
The introduction should be brief and get key points across, such as the duration of the role, working days and a broad outline of the responsibilities. Most jobseekers will move on after 2 minutes if you don’t grab their attention, so this is the place to sell your role quickly.
You are selling your practice, so be sure to write a line about what makes it a special place to work or why it is so well-considered within the dental sector – you can go into more details about the practice’s achievements later.
As for the job description try not to overdo things, keep to a handful of duties that give an impression of what a day’s work will involve. Don’t forget to link these responsibilities back to the practice as a whole. A potential employee needs to get a good idea of their position in the scheme of things if they are to see the job as a practice where they will be valued.
You can build on this short list of responsibilities by adding a list of skills and abilities, including the qualification or experience-level to which they should be demonstrated. This is where to mention any specific degrees or specialisms that are necessary to the job. You can also use this section as an opportunity to describe the kind of personality that will fit in well with your dental team.
Other points to consider when advertising your position
Job adverts that include a location and salary get over 50% more applicants than those without, so to attract a good pool of talent from which to choose, try to be specific if you can. Also mention other benefits of the role too, as today’s dental professionals appreciate a richer employment experience and a good work-life balance.
Many dental industry employees value location as much as salary, so include a few details about what makes your workplace unique and convenient – mention any public transport or parking arrangements that can make the practice seem more convenient.
Finally it’s important to clearly describe the application process, including method, deadline, and contact details for further enquiries. You will raise the chances of your advert being properly read and reacted upon.
Don’t worry though all adverts placed on Dental Talent are optimised and checked by a skilled expert making sure your job advertising campaign will attract the best and most relevant applicants!